Will Roney

Book Review – Recommended by Andy Lopata

In Non-Fiction Writing on October 11, 2012 at 15:27

It seems that in a world of Facebook & Twitter, Foursquare and LinkedIn, that social media is a cure-all for modern communication. After all, think of the number of connections that you can make in a single afternoon via a single tweet or status update. However the important thing is not the mode of communication, but the message.

Book Review – Go Do! by Jeremy Harbour

In Non-Fiction Writing on September 12, 2012 at 21:20

Go Do!: For People Who Have Always Wanted to Start a Business

 

How do you get started with something as big as building a business? I mean, the more you think about it the more terrifying it seems. There are people that say you should break it down into manageable lumps, so that you don’t get over-awed by the task ahead. But then you might not finish this list of jobs, and you’ll never become that business-owner that you’ve set your vision on.

Book Review – Retail Truths by Chip Averwater

In Non-Fiction Writing on September 11, 2012 at 21:33

Retail Truths

Selling is everything. There wouldn’t be innovation in products and services without one person saying that they could do that for you, but for a price. But there are different types of selling. There is the organised, effectively mechanised style of corporate selling that big companies employ to further their £millions of profits. And there are also the retail selling techniques which most of us encounter in high streets all over the world. This is a gentler, more human way of persuading people to part with their hard-earned cash.

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