It seems that in a world of Facebook & Twitter, Foursquare and LinkedIn, that social media is a cure-all for modern communication. After all, think of the number of connections that you can make in a single afternoon via a single tweet or status update. However the important thing is not the mode of communication, but the message.
How do you get started with something as big as building a business? I mean, the more you think about it the more terrifying it seems. There are people that say you should break it down into manageable lumps, so that you don’t get over-awed by the task ahead. But then you might not finish this list of jobs, and you’ll never become that business-owner that you’ve set your vision on.
Selling is everything. There wouldn’t be innovation in products and services without one person saying that they could do that for you, but for a price. But there are different types of selling. There is the organised, effectively mechanised style of corporate selling that big companies employ to further their £millions of profits. And there are also the retail selling techniques which most of us encounter in high streets all over the world. This is a gentler, more human way of persuading people to part with their hard-earned cash.
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