
There are many, many books in the marketplace about starting a business. There are books on how to raise captial, how to make sure that your idea is viable and how to fill in all of the forms you need to incorporate a company so that it has legal footing. Yet, the idea floated by this latest book is an interesting one. How do you take a concept and grind through all the fundamentals issues with that concept, and end up with a business that works – over a period of little more than a weekend.

