Book Review – Startup Weekend by Marc Nager, Clint Nelsen & Franck Nouyrigat

There are many, many books in the marketplace about starting a business. There are books on how to raise captial, how to make sure that your idea is viable and how to fill in all of the forms you need to incorporate a company so that it has legal footing. Yet, the idea floated by this latest book is an interesting one. How do you take a concept and grind through all the fundamentals issues with that concept, and end up with a business that works – over a period of little more than a weekend.

Book Review – Blog, Podcast, Google, Selll by Cresta Norris

In a knowledge-based economy it is not just what you can make that will provide income, it is also what you know. With the arrival of the internet to the mainstream over the last decade or so the opportunities to capitalise on this ideology have multiplied. It is now possible to sell products to people via the internet that couldn’t exist in the physical world. It is this possibilty, as well as harnessing the power of the internet to sell physical products that make life in the 21st Century incredibly exciting.

Book Review – The Small Business Guide to Apps by David Howell

 

Applications, or “Apps” are big business. There doesn’t seem to be a piece of the marketplace that isn’t covered by one, either for your iPhone, your Android smartphone or for any other of the mobile operating systems. Money can be made using these little programs, but how?