It seems that in a world of Facebook & Twitter, Foursquare and LinkedIn, that social media is a cure-all for modern communication. After all, think of the number of connections that you can make in a single afternoon via a single tweet or status update. However the important thing is not the mode of communication, but the message. Read the rest of this entry »
How do you get started with something as big as building a business? I mean, the more you think about it the more terrifying it seems. There are people that say you should break it down into manageable lumps, so that you don’t get over-awed by the task ahead. But then you might not finish this list of jobs, and you’ll never become that business-owner that you’ve set your vision on. Read the rest of this entry »
Selling is everything. There wouldn’t be innovation in products and services without one person saying that they could do that for you, but for a price. But there are different types of selling. There is the organised, effectively mechanised style of corporate selling that big companies employ to further their £millions of profits. And there are also the retail selling techniques which most of us encounter in high streets all over the world. This is a gentler, more human way of persuading people to part with their hard-earned cash. Read the rest of this entry »
The world that we live in is a smorgasbord of communication delights. We can converse with people all around the world in a variety of different ways, in real or snail-mail time. It is verging on a utopian dream where everyone is connected and contactable. Read the rest of this entry »
Sir Richard Branson is a worldwide entrepreneur. He needs no introduction to those of us who are business-minded, or to those who have a desire to follow in his footsteps. He is his brand personified, and there isn’t a corner of modern life that hasn’t been touched by the Virgin brand. Read the rest of this entry »
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