Book Review – The Branded Mind by Erik du Plessis

Advertising is only half as effective as it can be, so the saying goes. However, what nobody knows is which half of the budget is wasted. If only there were a way that advertising could be targeted by way of neuroscience, then the money spent of marketing could go a lot further.

Book Review – Play Your Brain by Annette Prehn and Kjeld Fredens

In the perpetual struggle between the Head and the Heart, there has always been a challenge in making the two combine. You have the cold, clinical, analytical Head against the warm, fuzzy and imprecise Heart. Music has often been seen as a bridge to the two, combining the scientific study of frequencies, harmonics and chords, with the ephemeral beauty of a piece of music that enables you to say what you want in a form that you can’t understand.