There are many books on entrepreneurship, as well as the bountiful number of people writing books on how they went from being penniless to being a multi-mullionaire business-person. But what truly matters in a book of this type is how the author engages with the reader to make a difference in their lives. Read the rest of this entry »
There are a lot of books that can help you make a difference in your small business. There are subjects you can read up on, from marketing to finance to how you set up the mechanics of your company. There are also books about selling and most of these are written by sales reps who want to divulge the secrets and the stories of their trade. Read the rest of this entry »
The rise of the internet has revolutionised the workplace. There is a stream of endless information being received, forwarded and collated by people all around the world. This information is becoming more and more crucial to the way we do business, and in some situations, information is the business. Read the rest of this entry »
Why do businesses fail, and is there something we can do right at the point of startup to minimise this happening? It is a fact that many small businesses fail and that there are a number of different reasons why this happens – under capitalisation, insufficient market penetration, no growth. It is the last item which is the subject of a book by Eric Ries, “The Lean Startup”. Read the rest of this entry »
What do you need to run your business? If you could turn to one person and ask them a question, who would it be and what would you ask? Now imagine that there’s a book that brings together all of the significant entrepreneurs in the same place, and you pretty much have “The Smarta way to do Business”. Read the rest of this entry »
