Book Review – Brandwashed by Martin Lindstrom

We can buy anything we want. The choices presented to us would, in a rational world take more than a lifetime to decode. And the product range we select from is being added to on a daily basis. The internet has made our lifestyle choices and needs both enviable and un-enviable at the same time. So, how do we choose? And how much of our eventual choice is controlled by the power exerted by major product brands.

Book Review – The Branded Mind by Erik du Plessis

Advertising is only half as effective as it can be, so the saying goes. However, what nobody knows is which half of the budget is wasted. If only there were a way that advertising could be targeted by way of neuroscience, then the money spent of marketing could go a lot further.