I had not heard of “The Cluetrain Manifesto” before. I had always thought it fitted into the same category as “The Dice Man” by Luke Rheinhart in that it was a nice experimental piece, but that ultimately it wasn’t going to deliver anything new. I recently read “The Cluetrain Manifesto” and was proven wrong. It has a lot to say and it says it in a way that is very readable.
The moment for the Green Revolution is now. And the country that takes the initiative now will be in a prime spot to reap the rewards. This is not just my view, but the view of the French Finance Minister Christine Lagarde. But there has to be a trade-off between the energy recovered in new and innovative ways, and the ecological cost of doing that.
After having been living off the glut of North Sea oil, the UK now has to look long and hard about where its energy comes from. We all saw the political waves caused when Russia turned off the Gas Pipeline providing Ukraine with natural gas, and there is a danger that the UK in the future could be held to ransom in a similar manner.
