Will Roney

Book Review – Trust Agents, by Chris Brogan and Julien Smith

In Non-Fiction Writing, Uncategorized on July 21, 2010 at 13:01


The internet is a wonderful thing for humanity. It covers topics that involves the world, and it is therefore a rich environment for people to sell things and ideas to us all. In fact it can be argued that in the history of the world we have never had so much information at our fingertips.However, the problem with all of this information coming from all directions is that we cannot tell who to trust with their stories and who not to. On the other side of this trust equation are the marketers and sellers who rely on the information and accessibility of the internet to trade on a daily basis for their livelihoods. This is at odds with increased education creating increased cynicism about who and why people are talking to you.

Trust Agents’ by Chris Brogan and Julien Smith is a book that tries to point out the values that a business has to have to make them a valuable asset. Messers Brogan and Smith start by getting the reader familiar with terms such as media, trust and social capital before heading into a section identified by six basic principles to teach anyone how to become a trust agent. This is not a book about the technology of the internet, but using the internet as a tool to promote your expertise and experience.

Trust is the overriding theme of the book which tries to promote the idea of using impartial expertise to make yourself the natural spokesman for a particular topic. This is shown to be a particularly powerful trait in this world of ‘expert’ opinion and mass communication. This book is peppered with relevant examples of people who exhibit these trustworthy traits and who market themselves as experts in their chosen fields such as Madonna.

Overall this is a book that is full of useful details that will allow even a beginner to get the basics of being a trust agent right.

This book review was originally published on Family Friendly Working, a site packed with advice on flexible work for mums and dads.

Have you enjoyed this review? If you have, click through and buy the book HERE!

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  1. […] Book Review – Trust Agents, by Chris Brogan and Julien Smith … […]

  2. This is the perfect blog for anyone who wants to know about this topic. You know so much its almost hard to argue with you (not that I really would want…HaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, just great!

    • Thanks for the comment. Not sure about the arguing – haven’t done that in a while. Appreciate the time that you’ve take to comment.

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