Will Roney

Book Review – Clean Tech, Clean Profits by Adam Jolly

In Non-Fiction Writing on April 27, 2011 at 18:30

Clean Tech Clean Profits: Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon EconomyThe moment for the Green Revolution is now. And the country that takes the initiative now will be in a prime spot to reap the rewards. This is not just my view, but the view of the French Finance Minister Christine Lagarde. But there has to be a trade-off between the energy recovered in new and innovative ways, and the ecological cost of doing that.

After having been living off the glut of North Sea oil, the UK now has to look long and hard about where its energy comes from. We all saw the political waves caused when Russia turned off the Gas Pipeline providing Ukraine with natural gas, and there is a danger that the UK in the future could be held to ransom in a similar manner.

In Adam Jolly’s book, “Clean Tech, Clean Profits” there is a logical story to the future of clean modern energy systems. Starting with recording the size of the energy challenge that the UK faces, to how the energy market will work and if it is capable of supporting large companies in their reaching to get the UK off its addiction to fossil fuels. The book is written in the form of a number of academic and business reports from a wide variety of sources that are knitted together to give a coherent outlook to the solutions to our energy problems.

This is a book that goes into significant detail of its specific area – be it a diagrammatic description of a CO2 Carbon Capture system or investigating the benefits of micro-generation in the home via a ground source heat pump. Clean Tech, Clean Profits takes in the broad sweep of interested parties when it comes to energy generation in the 21st Century.

There are discussions about UK Government policy and its Renewables Obligation Order 2002 which requires power companies to source a part of their energy from renewables. Yet, there are reports about the usefulness of particular technologies (such a solar) to the individual domestic user.

This is a book that holds enough detailed information about modern energy generation to allow individuals and companies to make stable decisions. I would suggest that this book could become the standard by which all others will be measured, the benefits that this book can bring.

This book review was also published on Envirotechguru-For all your green and renewable needs.

Have you enjoyed this review? If you have, click through and buy the book HERE!


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