Will Roney

Book Review – The Innovation Handbook by Adam Jolly

In Non-Fiction Writing on May 1, 2011 at 13:42

The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market KnowledgeTaking a different stance to some innovation books that are in the marketplace, Adam Jolly had pulled together a handbook of some stature to demonstrate how it is possible to profits from your ideas, knowledge and intellectual property.

The concept of a Knowledge-Based economy is one that will pull us out of the current economic difficulties if you listen to our politicians. It is difficult however to visualise how an individual or organisation can take an intangible such as an idea, and use it to create a product that will provide financial profit. Add to that the belief that there are commercial vultures waiting to swoop in and take that idea from you before you can claim it as your own, and you have the basis of a real problem that needs to be solved.

In “The Innovation Handbook”, Adam Jolly has collected a significant number of  academic and business reports to build a coherent answer to these problems. This can make the narrative of the book difficult to keep up with, but if it is read as a handbook rather than a ‘storybook’ then the value of Mr Jolly’s efforts becomes apparent.

Though it seems more relevant to organisations rather than individuals, there is real value in all of the information contained in this book so all can benefit. If you are truly interested in understanding fully the implications of innovation, creativity and intellectual property then this is the book for you.

Have you enjoyed this review? If you have, click through and buy the book HERE!

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