Will Roney

Book Review – From Vision to Exit by Guy Rigby

In Non-Fiction Writing on October 30, 2011 at 20:41
Most entrepreneurs have an idea of what they want to do or sell. It might be a new product, or an different way of selling an existing product. Either way most new businesses start with little idea of how it’s all going to end, which is probably OK for the vast majority.But there comes a time where the practicality of how to dispose of a business needs to be considered. This is where Guy Rigby’s book “From Vision to Exit” comes in. Not that Mr Rigby has written just about the terminal phase of a business. Far from it, “From Vision to Exit” provides the reader with an idea of all of the different ‘ages’ of a company.

Over 19 detailed chapters, the subjects covered include startup strategy, sales management,  IP and Brand Identity. These give the reader a constructive view on where their head needs to be when they get to each stage of their business.

My particular favourite chapter was the one on brand identity. This is something that can be considered an afterthought, but Guy Rigby make it an interesting an engaging concept.

I found this book a little dense in places, but keeping up to the high standards employed by all of the business books that Harriman House put out. The best value in any business book is seeing how the advice translates into practical tasks. This is supported with the inclusion of ‘Top Tips’ at the end of each chapter.

There is a lot of good solid information in this book that will make the difference between success and failure of any business. The author should be proud about writing a book that will stand amongst its peers and measure up well.


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