Will Roney

Book Review – Copywriting in a Week by Robert Ashton (Teach Yourself Series)

In Non-Fiction Writing on March 26, 2012 at 09:24

Teach Yourself Successful Copywriting in a Week

In the social world, communication is key. It is the foundation of all interactions and is key to getting a message across. But what do you want to say, and do you know how to say it? An advert for your latest widget may be appropriate for a particular media (e.g print), but it might not translate effectively into perhaps an online presence.

Copywriting in a Week” is a keen book, wanting to divulge some key secrets from professionals who have been there and have done it. The ability to make a connection is mandatory if you want to be a successful copywriter. But with the rise of Web 2.0 and the mainstream use of the internet, the message has to suit the method of delivery. This book provides examples of how to do this, and maximise the effectiveness of your communication.

Split into seven chapters, one for each day of the week, this book takes a motivated but fun view on the world of writing copy. With a structured approach included chapter testing to make sure that you’ve captured the salient points, this is a book that wants to be involved.

Learning is key to getting the most out of this book, and with cartoons that make the points that the text is talking about, there is a lot of potential here. It is the seven-day approach that makes the reader become involved and motivated to achieve better copywriting. With other learning books that do not have a time-based structure, it can be difficult to maintain enough concentration to complete the course.

If you want a shot in the arm, and produce better copywriting then this is the book for you. It will hopefully inspire you to bigger and better things from a more developed starting point made possible by both the content in this book, and the way it has been delivered.

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