Will Roney

Book Review – Dear Entrepreneur by Danny Bailey and Andrew Blackman

In Non-Fiction Writing on December 12, 2013 at 12:27

Dear Entrepreneur

The idea of a 9 to 5 job is not for everyone. In fact it can be argued that in this Brave New World of stagnant economies and an emphasis on part time work, that a 9 to 5 approach needs another good look at, or in the case of this book, a total revamp.

“Dear Entrepeneur” by Danny Bailey and Andrew Blackman is a collection of short articles from people who have eschewed the mainstream and gone out on their own. These are all people who have done this and been successful; from better known brands such as Audioboo to Innocent, the smoothie maker. There are also pieces from companies that I didn’t t know, such as Chokolit (can you guess their line of business) to Eyetease, a maker of digital advertising for taxis.

This Ebook is full of stories of opportunity identification, intertia and fear as their individual companies evolve into the businesses that we see today. The stories are not bland, boring and lifeless. The insight that the entrepreneurs involved provide is supportive, as well as inspiring to those who are looking for an alternative to the normal working life.

As with everything, the key is a lot of hard work, luck and more hard work. What “Dear Entrepreneur” has done is provide a bit of companionship to those starting out in their own business. It says that ‘we’ve been here before, and we can show you a way that doesn’t involve too much of a tough time.’ It also says that no matter what, there is always hope for your idea, even if it ends up in a totally different form to where it started.

There is only one point that I’d like to make. This has been written wholly from the point of view of self-starters who have never been on the normal working treadmill. It might be nice to see a companion book, similar to this, but for entrepreneurs who have chosen, mid-career, to change their working direction.

However, in spite of this, “Dear Entrepreneur” is a valuable source of inspiration to anyone who is considering a non 9-5 working life. It is one of those books to dip into, gaining insight at every visit.


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