Will Roney

Posts Tagged ‘customer engagement’

Book Review – The Cluetrain Manifesto by Levine, Locke, Searls,Weinberger, Newmark & McKee

In Non-Fiction Writing on June 14, 2011 at 10:47

The Cluetrain Manifesto

I had not heard of “The Cluetrain Manifesto” before. I had always thought it fitted into the same category as “The Dice Man” by Luke Rheinhart in that it was a nice experimental piece, but that ultimately it wasn’t going to deliver anything new. I recently read “The Cluetrain Manifesto” and was proven wrong. It has a lot to say and it says it in a way that is very readable.

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