Will Roney

Posts Tagged ‘how to’

Book Review – Six Figure Second Income by David Lindahl and Jonathan Rozek

In Non-Fiction Writing on April 10, 2011 at 13:04

The Six-Figure Second Income: How to Start and Grow a Successful Online Business without Quitting Your Day Job

There comes a time in all our professional lives, when we question the working life that we’ve started on. Maybe it’s because we have fallen into a rut that we can’t get out of, or the job that once paid the bills is finding it a struggle. Or maybe you really enjoy the job that you have but you’d like a little extra in the pay packet at the end of the month.

Whatever the reason, many of us are thinking about running a second business to supplement the income that we already receive. This is where ‘The Six Figure Second Income’ by David Lindahl and Jonathan Rozek comes in. Many books of this nature are to be found on a website, or as an ebook. For me this can be difficult to dip into and it is good to find this book, as a real book (it is also available as an ebook if you want one of those).

In their book, David and Jonathan take a building block approach to a fully-fledged internet business that can certainly supplement, but in some cases replace the more traditional businesses that need us to be there between the hours of 9am and 5pm. Their book is divided into chapters that discuss barriers to running a passive income site (both real barriers and false), as well as describing how to create valuable content that people will pay for, and then return for more.

I especially like the chapter devoted to the types of content that you can create – from newsletters and ebooks to technology applications and paid consultations. There are many sites that offer advice, but don’t dwell too long on the types of content that can be used, making it difficult for the business owner to visualise what they need to do.

There is also a significant section of the book devoted to the website – how to set it up and then how to optimise it so that you can gain lots and lots of traffic, from people who you hope will then stick around any purchase something.

This is a great book, make no mistake. There is nothing that in this book that you can’t find on a selection of websites anyway, but the usefulness of it is the fact that it’s all in a single place waiting for you to take advantage of it and allow you to control your destiny in a way that you might not have been able to do before.

Have you enjoyed this review? If you have, click through and buy the book HERE!

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Book Review – Twitter Your Business, by Mark Shaw

In Non-Fiction Writing on March 21, 2011 at 10:42

There are few big internet companies that truly have a global presence. Facebook and Google are two, and a third is Twitter. Launched in 2006 it has changed the immediacy of news and events all around the world. In five short years, messages and promotions of 140 characters or less have revolutionised how we all communicate and it has changed the world forever. For the uninitiated, Twitter can seem a little fast-flowing and daunting compared to the more sedentary Facebook. I use these terms loosely as in the world of the Web nothing is truly slow.

In Mark Shaw’s book “Twitter your Business”, he attempts to guide the reader into this stream of thought and provide a way for a business to tap and harness the power of Twittering.

A basic understanding of Twitter terminology is provided – do you know your @replies from your #hash tags, DMs or Retweet? There are basic descriptions of what these all mean, and this is the mark of the book that it provides the basics, but also advanced stuff like knowing what time in the day for your tweets to have maximum impact, and whether a dashboard program such as Hootsuite or Tweetdeck might be a better solution than interacting directly with the http://www.twitter.com site.

With additional information that allow the user to understand how effective their business exposure on twitter is, this book is a good foundation in understanding the micro-messaging phenomena. Anyone who is starting out on Twitter and doesn’t purchase this ebook will be disadvantaged. They will be looking in many places for the same information that is provided here in one place. An excellent guide to twittering..

This book review was originally published on Family Friendly Working, a site packed with advice on flexible work for mums and dads.

Have you enjoyed this review? If you have, click through and buy the book HERE!