Will Roney

Posts Tagged ‘internet’

Book Review – Brandwashed by Martin Lindstrom

In Non-Fiction Writing on February 5, 2012 at 14:23

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

We can buy anything we want. The choices presented to us would, in a rational world take more than a lifetime to decode. And the product range we select from is being added to on a daily basis. The internet has made our lifestyle choices and needs both enviable and un-enviable at the same time. So, how do we choose? And how much of our eventual choice is controlled by the power exerted by major product brands. Read the rest of this entry »

Book Review – The Cluetrain Manifesto by Levine, Locke, Searls,Weinberger, Newmark & McKee

In Non-Fiction Writing on June 14, 2011 at 10:47

The Cluetrain Manifesto

I had not heard of “The Cluetrain Manifesto” before. I had always thought it fitted into the same category as “The Dice Man” by Luke Rheinhart in that it was a nice experimental piece, but that ultimately it wasn’t going to deliver anything new. I recently read “The Cluetrain Manifesto” and was proven wrong. It has a lot to say and it says it in a way that is very readable.

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