Will Roney

Posts Tagged ‘marketing’

Book Review – Becoming THE Expert by John W Hayes

In Non-Fiction Writing on August 5, 2012 at 15:45

Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing

In a knowledge based economy, the internet provides a quasi-level playing field for all of us to develop our skills and experience. The opportunities available for all of us to become experts in our particular fields are limited only by our ability and confidence. But all of this opportunity means that it is possible to follow those who do not understand, but can present themselves well. Those get found out eventually, but only after a lot of time and effort has been expended in the process. Read the rest of this entry »


Book Review – How to be a blagger by Mike Essex

In Non-Fiction Writing on May 29, 2012 at 11:29

How to Be A Blagger: 2nd Edition

Over the last few years there have been a number of books where the author tries to achieve something arbitary, in the name of simply writing the book. Typical examples are “100 thing to do before you die”, “Round the world in a fridge, but sleeping on friend’s floors” and the one where the bloke used Twitter to get around the world for free. Read the rest of this entry »

Book Review – Graphics Essentials for Small Offices by David Loeff

In Non-Fiction Writing on May 29, 2012 at 10:44

Graphics Essentials for Small Offices

What is your favourite newspaper? Or your favourite logo? Why don’t you like the others that are available in the marketplace? The chances are that you really don’t know what decision your brain makes in this situation, but the end result is that you will subconsciously favour one over the other. Read the rest of this entry »

Book Review – Brandwashed by Martin Lindstrom

In Non-Fiction Writing on February 5, 2012 at 14:23

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

We can buy anything we want. The choices presented to us would, in a rational world take more than a lifetime to decode. And the product range we select from is being added to on a daily basis. The internet has made our lifestyle choices and needs both enviable and un-enviable at the same time. So, how do we choose? And how much of our eventual choice is controlled by the power exerted by major product brands. Read the rest of this entry »

Book Review – The Branded Mind by Erik du Plessis

In Non-Fiction Writing on December 31, 2011 at 17:33
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Advertising is only half as effective as it can be, so the saying goes. However, what nobody knows is which half of the budget is wasted. If only there were a way that advertising could be targeted by way of neuroscience, then the money spent of marketing could go a lot further. Read the rest of this entry »