Will Roney

Posts Tagged ‘seo’

Book Review – Search Engine Optimization for Dummies by Peter Kent

In Non-Fiction Writing on March 27, 2011 at 06:28

Search Engine Optimization For Dummies (For Dummies (Computers))

The successful “… for dummies” series of books is known the world over for the diversity of titles provided. Their recognisable covers provide reassurance and familiarity in a world of books that can seem a little daunting to the nervous.

Search Engine Optimisation for Dummies” by Peter Kent is no exception to the rule. Recently updated into a 4th edition for 2011, the book splits the task of SEO (Search Engine Optimisation) up into 23 chapters of detailed information. This allows the reader to tweak their site so that the major internet search engines can find their sites, and hopefully push it up the page rankings.

From basic search techniques to how to submit your site to the search engines, this is a book that does not scrimp on the things that need to be done to make your SEO work effective. There is a lot of information contained within this book, and it can be difficult to keep track of the important notes, but Peter Kent has thought of this, by annotating the pages with symbols that identify important Tips, Warnings and things to Remember.

This is a book that similar to a text book, is designed to be used. The formatting will be familiar to anyone who has picked up a “…for Dummies” book before. This book does not disappoint.

Search Engine Optimisation is a bit of a black art, so anything that will assist a web designer in how to optimise their site for Google, Yahoo and Bing (other search engines are available) will help. This book does that in bucket-loads and will be a worthy edition to any bookshelf.

Have you enjoyed this review? If you have, click through and buy the book HERE!


Book Review – 50 Ways to make Google love your website by Steve Johnston and Liam McGee

In Non-Fiction Writing on March 24, 2011 at 20:18

50 Ways to Make Google Love Your Website

Telling a story is key we are taught, to getting the message across effectively. This is just as important when considering Search Engine Optimisation which can seem esoteric to the uninitiated. For some it seems like advanced maths, or in the worst case gobbledegook.

Telling the story of how Google organises their search results is the basis of Steve Johnston and Liam McGee’s book “50 ways to make Google love your website“. It is written in an easy-going style that builds a story of how the algorithms work and how a website designer can adopt techniques to promote their interests.

The ‘story’ of the book guides the reader from creating a website for your users, through enhancing its reputation to changing it to fit in with Google‘s mathematic formulas. Rounding off the content is a chapter on analytics and how to measure the success (or failure) of your trials.

But an added bonus to this book are the ’50 ways…’ tables that trail five of the chapters. These provide a useful checklist for key points made in the book. Items such as remembering the Tripod of Love when improving your visibility on Google, or using the long tail of search and creating quality content. This is all to push your website up the rankings and hopefully make it more profitable.

There are many SEO books out in the marketplace, but this is one that uses simple terminology and a logical process to allow beginners to this world, access to its advantages. It is a book that anyone who wants to learn SEO but is wary of being overpowered by facts.

This is an excellent handbook to what can seem to be a black art and should be read by anyone who wants an easy yet informative introduction to Google SEO.

Have you enjoyed this review? If you have, click through and buy the book HERE!